Introduction
As a small business owner, you may believe your
business cannot benefit from having a website or that a website is not
within your budget. Or maybe you think because you don't use a computer,
neither do your potential customers. These are misconceptions, the
internet is a fact of business life, so even small firms need a presence
online to hook customers.
Despite the ever-increasing importance of an
online presence for businesses of all sizes and descriptions, many
smaller businesses are not adjusting their strategy accordingly.
But why is this significant? Does it even matter?
Many small business owners view their business as a
totally offline entity, pursuing traditional means to promote themselves
and win new customers. However, regarding any business (from the
largest enterprise to the sole trader, or anything in between) as purely
offline is a risky strategy to take when your customers are spending
more and more of their time online.
